This partnership is intended to be a turning point in economic relations between China and Africa, a gateway to facilitate trade and investment between the two regions of the world. The agreement signed on September 7, 2024 between Hejun Group and JMJ Group is based on a shared strategic vision to strengthen economic relations between China and Africa. This collaboration is intended to be a bridge facilitating investment, business transactions and collaboration between the various stakeholders in the two regions. Together, the two groups will pool their skills and extensive knowledge of local markets to offer solutions tailored to the needs of their respective customers. The partnership focuses on several key areas, including business training, management consulting services, and capital investment. In addition to these areas, the two entities plan to share best practices and develop synergies aimed at boosting trade and industry between China and Africa. The aim is to structure and secure business opportunities between the two parts of the world.
A new era in Sino-African relations
Hejun Group and JMJ Group, drawing on their respective expertise, intend to offer tailor-made solutions to their customers, while contributing to the economic growth of both regions. This alliance is an example of how private players can play a key role in strengthening international relations and economic development. By working together, Hejun and JMJ hope not only to facilitate transcontinental investment, but also to stimulate job creation and skills transfer between China and Africa. The ultimate aim of this partnership is to contribute to sustainable and mutually beneficial development for both regions, while ensuring that the solutions proposed are perfectly adapted to local realities.
What the groups have in common
Hejun and JMJ share many similarities. Both are leaders in the field of investment consulting. Hejun Group, a leader in China, focuses primarily on consulting, business education and capital investment. For its part, JMJ, a pan-African intellectual services group, recently saw its subsidiary JMJ Africa honored as the best investment consulting firm in Cameroon. Active in three African regions – Central, West and East Africa – JMJ boasts over 12 years’ experience in investment support, project development, business performance improvement and human capital development. To date, this track record includes more than 20 completed projects on the African continent, representing an investment volume of 995 million US dollars, or more than 600 billion FCFA. Recently, JMJ Africa, a subsidiary of JMJ Group, was awarded the title of leading investment consultancy in Cameroon, consolidating its reputation on the African continent.
Investment, “a necessity for Africa”
For Patrice Yantho, founder of JMJ, the bridge established between Africa and China in the field of investment attractiveness is crucial. According to him, investment is the essential lever Africa needs, as it stimulates monetary circulation, a key factor in reducing poverty, creates and perpetuates wealth, generates jobs and boosts tax revenues. Mr. Yantho adds that
incentivizing, accelerating investment, supporting successful and sustainable entrepreneurship, training leaders and boosting money circulation are essential to the transformation of the African continent.” And his group “JMJ’s vocation is to be this platform for bringing together investment supply and demand on the African continent, which will privilege multiform synergies,
Hejun Capital promotes customer growth through proactive investment banking services, with over yuan 10 billions in assets under management, facilitating equity investment and wealth management. At the same time, Hejun Business Education offers training on key topics such as human resources management and industrial development, while promoting cooperation between schools and companies. With a network of partners across China, Hejun provides customized services tailored to the specific needs of its customers, with the overall aim of integrating its services to maximize customer value and potential in a dynamic economic environment.
This partnership paves the way for a lasting and fruitful collaboration, to the benefit not only of the companies involved, but also of the African and Chinese economies as a whole.
