The Global Attractiveness Index 2025 evaluates 146 countries, representing 98% of global GDP and 94% of the world’s population. The ranking is based on around fifty key performance indicators (KPIs) compiled from international sources such as UNDP, the IMF, the World Bank, and UNCTAD. The criteria include foreign direct investment (FDI) flows, human development, GDP per capita, public debt, unemployment, governance, rule of law, educational performance (PISA), gender equality, higher education in STEM fields, scientific output, and ICT development. These indicators are grouped into four sub-indices positioning, dynamism, sustainability, and future prospects allowing each country to be assigned a score between 0 (no attractiveness) and 100 (optimal attractiveness).
Mauritius, africa’s leader
With a score of 30.4 points and ranked 76th worldwide, Mauritius stands out as Africa’s most attractive country. Its performance is largely explained by its strong showing in the “dynamism” sub-index, which measures economic openness, innovation capacity, policy effectiveness, and human capital development. Egypt and Algeria follow closely, tied at 78th place worldwide (30 points each). This trio constitutes the African economies ranked among the “moderately attractive countries.”
A revealing top 10 for the continent
Behind the top three, Morocco (85th worldwide) and Ivory Coast (89th) complete Africa’s Top 5. The ranking also features Botswana (93rd), South Africa (96th), Senegal (97th), Rwanda (99th), and the Seychelles (100th).Although these countries show progress in improving their business climate and structural reforms, their global positioning remains weak compared to major emerging economies in Asia and Latin America. Significant room for improvement. Overall, African countries assessed remain concentrated at the lower end of the ranking. The report highlights persistent challenges in governance, innovation, and human capital development. These weaknesses continue to limit their ability to attract long-term international capital and position themselves as competitive investment hubs.
5 African countries offering the strongest protection for investors
According to the United Nations Conference on Trade and Development (UNCTAD, World Investment Report 2024), Egypt attracted USD 46.58 billion in foreign direct investment (FDI) in 2024, consolidating its position as Africa’s main investment hub. The country benefits from large-scale infrastructure projects, reforms to improve investor protection, and its strategic geographic position at the crossroads of Africa, the Middle East, and Europe.
Rwanda, a governance and transparency model
Despite its small market size, Rwanda stands out thanks to its reforms in transparency, governance, and administrative simplification. The government’s efforts have been praised by the World Bank Doing Business reports and international investors, making Kigali an increasingly attractive financial and technological hub in East Africa.
South Africa, a regional powerhouse with untapped potential
South Africa remains one of the continent’s key economies thanks to its diversified industrial base, developed financial system, and robust infrastructure. However, challenges related to political stability and energy supply continue to weigh on its performance. According to TEHA’s Global Attractiveness Index 2025, South Africa still maintains a competitive position due to its domestic market size and strong integration in global trade.
Morocco, bridging Africa and Europe
Morocco has strengthened its attractiveness by positioning itself as a logistics, financial, and industrial hub between Europe and Africa. The country has implemented reforms to improve the investment climate and attracted large-scale investments in the automotive, renewable energy, and aeronautics sectors. According to Morocco’s Ministry of Economy and Finance, FDI inflows in 2024 exceeded USD 3.2 billion, reflecting renewed investor confidence.
Tunisia, a competitive but fragile market
Tunisia is also among the continent’s most attractive countries, thanks to its qualified workforce and geographic proximity to Europe. The country has sought to diversify its economy by promoting technology and renewable energy. However, according to the Central Bank of Tunisia, political and social instability still hampers stronger inflows of foreign capital.
The presence of these five countries in the TEHA 2025 ranking confirms that Africa is no longer on the sidelines of global investment flows. With reforms, legal guarantees, and new industrial policies, the continent is gradually building an image of reliability for multinational companies.
